Categories and Tags: what to use

Someone said on the hackers forum: “The analogy I use is that Categories are like a book’s table of contents, and Tags like its index.”

However, be aware that categories that are actual search terms are very strong Google magnets.

So, instead of using a category “lines we carry” think about “High Performance Motorcycles in Dayton OH”  and then use tags to highlight the brands and product names.

Tags are ways to identify the keywords or concepts in each post- categories group the posts in ways that make sense for others. Lately, Google has started dinging sites for putting a single post in more than three categories (which is too bad)- so think carefully about your choice of categories.

Tags: , , , , | Categories: Content Management, Great posting practices, Tagging, Traffic building tips

The Guru of Google on how to get to page 1

Matt Cutts is the guy at Google who figures out how to deliver better search results- what gets to the first results page. Officially he’s the Head of Web Spam at Google- which makes sense once you realize a big part of his job is making sure that you aren’t trying to “game” Google. All those SEO tricks that may work for a minute- aren’t near as useful as new helpful content on a fairly regular basis. We’re in an “Expert Economy” and those with the newest, best answers to solve searchers problems- will be the people who get to the front page.The days of the static brochure type site are long over.Watch the video- and realize, everything that Matt is talking about is what we teach in the Websitetology seminar. He even praises WordPress, our content manager of choice right at the beginning of the video. And if you need further proof that Wordpress is the bomb, it’s the tool he uses for his blog (see link above)YouTube Preview ImageSome tips Matt makes are some of the things we emphasize- like make sure you add descriptions of your audio or video content as text, because Google can’t index audio. (That’s what we’re doing here!) He talks about Googles other tools, like Google base, Google Maps, Google local, as well as tips on video- Google video longer for videos longer than 10 minutes, YouTube for 10 minutes or less (although we’ve got “Directors Status” and have loaded up 30 minute videos to YouTube). He also reminds smart web content creators to use Google ad words to generate alternate key words for your posts.Matt’s best advice to a budding site builder- use a really old browser, or a text only browser to see how a bot sees your site. Flash and Javascript make your site much harder or impossible to crawl. If you do insist on using Flash, use it as decoration, but leave the navigation in HTML.If you are in Dayton OH, and want to learn all the ins and outs of building the best site for Google rank, or, if you want a seminar on how to build an easy to use, effective website that can get you to the front page of Google, you can read up on Matt Cutts or you can take the Websitetology seminar which will give you the insight to get to the top, without having to buy ad words.

Tags: , , , , , , , , | Categories: Build a better site, Content Management, Future of the web, Internet mastery, On Blogging, Search Optimization, Tagging, Traffic building tips, Website tips for small business, WordPress, WordPress and adsense

Tips on doing a Fantastico upgrade on Wordpress 2.3.1

Today we got the notification that netenberg had released the Fantastico updates for WordPress 2.3.1 after having 2.2.2 for the longest time. We’ve recently started using Fantastico to set up our initial installs of WordPress, but had done upgrades manually. Today, we tried the auto update feature for the first time- and have this warning: MAKE SURE TO DEACTIVATE ALL PLUGINS BEFORE RUNNING UPDATE. We’re not totally sure this guarantees an un-borked update, but, we’re pretty sure it helped after we reinstalled.

Fantastico is a script that runs from Cpanel on our server to help you automagically install a whole bunch of different Open Source software. It’s really handy, but, be prepared to be at least 30 days behind on most update packages (37 in this case).

Our main reason to switch to 2.3.1 was to familiarize ourselves with the new version of WordPress before the next seminar, but, I’ll give you the immediate highlights:

  • ST Visualize Advanced Features plugin  is no longer required- giving everyone access to different levels of CSS tags, the paste from Word function, clean up mess code function, type color, etc.  It’s been a plugin we couldn’t live without- esp. for the glyph finder- so it’s easy to find the ©®™½€ etc.
  • The plugin list now tells you if there is a newer version! Long overdue.
  • The tag feature helps you organize your posts and categories with yet another tool.

I’m sure we’ll discover other great features as we explore- but, as a warning to all- always disable plugins before updating.

Categories: Internet mastery, Tagging, Word Press Interface, Word Press Plugins, WordPress, WordPress is broken! Help!, tutorials

Post more often with Utterz, or not.

Screengrab of Utterz logoHaving problems posting often enough? Always on the go when you see something that you want to share? Have a cell phone? Utterz might be the answer.

Although you’ve always had the ability to post via e-mail- without some serious pluginage, you would have a hard time adding cell phone multi-media to a post. Enter Utterz. Snap a pic, record a podcast, or a quick camera video and post it to your WordPress blog (even though they left WP off their FAQ-but use it for their own blog) with a simple call to their number (and yes- you pay for the call).

Utterz – Frequently Asked Questions
Utterz is the first way you can instantly blog your experiences, thoughts and ideas, anywhere, using all the capabilities of your mobile phone. Utterz mashes together the voice, video, pictures, and text you call or send in and creates an ‘Utter’ that can immediately update your existing web pages on sites like Blogger, Facebook, LiveJournal, MySpace and more. [See FAQ how do I grab a widget, how do I use auto-posting and how do I embed my Utter?]

Just remember, if you are posting (utterz) of audio or video- remember to add text to make your post searchable- or you’ll just be uttering to yourself and your subscribers.

Not quite sure what the revenue model is- maybe they’ll make you listen to an ad before you post, or because the site aggregates public “utterz” they will be a high value site and end up with revenue from Google ads etc. Read what Robert Scoble has to say about it here: http://scobleizer.com/2007/09/17/utterz-like-twitter-but-with-audiovideo/

There is a lot of buzz about Twitter as the dawn of instant mobjournalism- instant “Twitterquakes” when something relevant happens to a large group of people who are connected. An earthquake or terrorist attack would instantly fill the twitter-ether with reports.

You don’t have to use Utterz as a social media tool- just a way to post- but, the options are out there.

Categories: Build a better site, Content Management, Content opportunities, Internet mastery, On Blogging, Tagging, Traffic building tips, Word Press Plugins, WordPress

WordPress 2.3 due today- why you should be excited!

The Wordpress development team has a new schedule for releases- one major version every 3 months is the goal. Today, WordPress 2.3 is supposed to be realeased and there is a very good post at Technosailor about the 10 things you need to know.

I’m most excited about Plugin version notifications. If there has been one bane to our developers existence, it’s been broken WP updates- because a plugin isn’t updated- causing us to go through the trial and error check. Now WP will let us know when plugins are updated- solving this very real problem. The Tagging function is cool- but this is useful.

10 Things You Need to Know About WordPress 2.3
Update Notifications

Update notifications have been a long requested feature of WordPress and thankfully in this release, it’s been delivered – not once, but twice. Now WordPress can alert you when a new version of WordPress is available as well as new plugin versions.

There are 9 other cool things he talks about- and we’ll have some info on 2.3 as well- once the final release is out. We’ve updated all of our WP installs on our server to use Fantastico for updates- so as soon as it hit’s fantastico’s server- we’ll be able to update with one click.

Categories: Build a better site, Tagging, Word Press Interface, Word Press Plugins, WordPress

Press It, the semi-secret WordPress content generating tool

To create this post, to teach you how to use the Press It function of WordPress, I thought it was best if I actually used it to write the post. So, just like you would, I did a Google Search for “How to use WordPress Press It”. To get to the top of Google, it never hurts to link to content that’s already at the top (lesson 1).

Looking at the Google results- I saw the WordPress Codex link. And while it’s number one, I’ve often found the codex a little rough for reading. Looking over it, I was right. So, I looked to my online “friend” Lorelle. Her posts are usually pretty on the money. So, I clicked on the link and it took me to her post. Note- this is IMPORTANT- it took me to HER POST, not her site. For Press it to work, you need to select an article or post that has a unique url. Her site url is www.lorelle.wordpress.com

this post has the url:

http://lorelle.wordpress.com/2005/09/15/wordpress-power-user-features-just-press-it/

See the difference? A post can be one of 10 or 20 or so in reverse chronological order, or it can stand alone. You need the post alone. In most blog applications, and most CMS (content management system) systems- the way you do this is to click on the headline, or look for a link that says “permalink”. This will isolate the article you are interested in.

Now, I should mention, you need to do what Lorelle explains here at the beginning as a “click and drag to your link toolbar”- or what WordPress says to “Right click on the following link and choose “Add to favorites” to create a posting shortcut.”

However, there were changes from WordPress 2.5 to 2.7. In 2.5 you made the Press It link  from the “Write post” page of your WordPress admin area- it’s at the bottom of the page. In 2.7 it’s been moved and renamed, now appearing in the Tools are of your left Dashboard column. However, you still do the same thing- drag the link to your toolbar, or bookmark/favorite it.

So, I’ve clicked to Lorelle’s post- then I highlight the part of her post I want to put on my blog to comment on. Then I look to my toolbar where I have the “Press it” bookmark stored- and click it. Voila- her highlighted content is in my write post pane- with her headline (more about this in a minute).

It’s below- and to show that I didn’t write it, I’m going to select it all and use the “Indent list/Blockquote” button from my Visual Text Editor tool bar (it’s the 7th icon over- with a blue arrow pointing at lines to move them right).

WordPress Power User Features – Just Press It « Lorelle on WordPress
With every installation of WordPress comes a little gem called Press It. It is a javascript “bookmarklet” found on the Write Post screen in your Admin. It’s at the very bottom. If you click and drag the link to your Link Toolbar in your Internet browser, it will put the javascript on the bar for you to quickly click and use.

When visiting a site you want to create a link and post about on your blog or website, just click the link and a window will pop up with either your site’s login or, if you are already logged in, a condensed version of the Write Post screen. Inside will be the title filled out with the title of the website you are visiting if there is one and a link in the Editing textarea. You just fill in the text, mark the categories, then save it as a draft or private or publish it.

Now, this is even more powerful than you first may think. If you select text on the page and then click Press It, the text you highlighted will be copied and pasted into the post. Wow That is cool and I love it. What a great feature.

You can learn more about how to use the Press It in the WordPress Codex.

When I want to return to my writing, I use the “Outdent” button (to the left of the blockquote button) and we’re back to normal. Depending on how your theme is configured, your “blockquoted” text could have a pair of apostrophes {“} or a line on the left side, or appear in a bubble, or shaded area. All this says is: “this content is quoted.”

I never use the Title of my quoted text for my title- instead, I write my own. Their title will appear as the link at the top of the blockquote. Remember, this is my take on it- not a wholesale steal. One thing about Pressit- it doesn’t know what to alt title the link- so you have to do it. Select the link, click the link tool- and write a descriptive explanation of what the link is to. While Lorelles post title is pretty clear- it’s not great: so I wrote: Link to Lorelle on Wordpress explaining the PressIt function (roll over the link to see this text). The “Title” function is critical for blind people- and a good habit to adopt. Think of one of those Amazon.com links with a million digits and letters, a blind person wouldn’t know what the link is taking him to- and remember, Google is just like a blind person.

So, we’re almost done. Only a few things to pay attention to.

If we’re Pressit’ing from a WordPress site- this works like clockwork. But, if you are quoting a TypePad site or other CMS- you may need to find a “Trackback” address that may be different than the article’s “permalink” or direct URL. This is because WordPress is elegant- and the others, well, they aren’t.

So- get that “Trackback” url and paste it below your post window in the area called “Trackback” (it’s below the upload tool- and usually under the “optional excerpt” pane). Put it in and then make sure to add your post to some categories- and hit “Publish” and you are done.

Now, while you are so proud of yourself for adding someone else’s content to your site, legally- there is one other fringe benefit, if all of this works right: there will now be a comment (or trackback) on Lorelle’s site, with an excerpt and a link to this post. Voila, we’ve built a link and a relationship! Yee-Haw!

Some people with a lot of readers don’t allow comments anymore- just trackbacks to their posts. Need an example- look at Seth Godin’s blog. Note- I have to use one URL for the post, and a second to create a trackback since Seth use TypePad.

Now- while that may seem like a lot, it’s really easy once you get the hang of it. Hopefully, this step-by-step instruction post will help.

Remember, good content brings more readers, more links, and more google love, so make sure what you add to someone else’s content actually adds value to their post.

Lorelle, how’d I do?

Here is a video tutorial from the WordPress crew:
Please enable Javascript and Flash to view this VideoPress video.

Categories: Build a better site, Content Management, Content opportunities, Internet mastery, On Blogging, Search Optimization, Tagging, Traffic building tips, Web Software tools, Word Press Interface, WordPress, WordPress Theme tips, tutorials

Platial- a cool mapping tool to add to your site

Saw this in use on The Gem City blog- and thought it was cool- it’s in his right sidebar. We’ll look at it some more- but, seems like a really easy way of doing what Dayton Most Metro has done with mapping- and this lets anyone and everyone post!

About – Platial.com
Platial enables anyone to find, create and use meaningful maps of Places that matter to them. We hope it can connect people, neighborhoods, cities and countries through a citizen-driven common context that goes beyond geopolitical boundaries. We are building it, because we adore Places

It works with other CMSs but- we are most likely to like it on WordPress.

Categories: Build a better site, Content Management, Internet mastery, Tagging, Word Press Plugins, WordPress

How to pull your posts together outside of the chronology.

Alex King has come up with a very interesting plugin- Articles, which will allow you to organize your posts on a separate page in a non-chronological order.

Say you have written a lot about how to optimize WordPress and make it the Content Management System to end all Content Management Systems- and you want to pull those posts together in a way that displays them grouped by some format other than category tags- well this is it.

We’ll implement soon on Websitetology- to make an easy reference page on how to progress through WordPress from install to the top of Google.

Articles 1.0 | alexking.org
This plugin allows you to easily present a list of posts you select outside of your blog chronology. Very useful for featuring things that might otherwise slip into the nether regions of your archives. See it in action here.

Categories: Build a better site, Content Management, Internet mastery, On Blogging, Tagging, Word Press Plugins, WordPress

Microformats and WordPress- the next big thing?

If you have no clue what MicroFormats are, don’t feel bad- most people don’t.

A good place to get started is at the site http://microformats.org but if you just want a simple explanation: it’s a way of tagging (identifying) something with a standardized label that makes it easy for search engines to find the correct data- and for you to be able to exchange it in a standardized way.

A perfect example is the vCard standard- which stores your contact data in an easy to exchange format.

The importance of being able to tell what data is, is almost as important as the actual data.

Using Microformats in WordPress | blogHelper

The second approach involves the use of specialised WP plugins to create microformat-ted content right from your admin panel. This seems to be the cleaner and more streamlined method.* The exact steps to take will differ depending on the microformat type and plugin you use. Therefore, I’ll just list the plugins available for WordPress, and a link to relevant documentation (if available):
1. Multiple format plugins:
o Structured Blogging – Supports hReview, hCalendar, hCard, and various other elemental microformats (i.e. XFN, relLicense, relTag, and XOXO).
o WP-Microformats – Supports hCalendar and hCard. Adds buttons for each microformat to your Write Post panel, each of which toggles the relevant popup form.
2. hReview plugins:
o hReview WordPress Plugin – Adds the appropriate form fields (which you can toggle on/off) in your Write Post/Page panel.
o WP-Movie Ratings – Movie reviews published via this plugin are in the hReview microformat.
3. hResume plugin:
o hResume Plugin – Creates a new page for your resume, marked up in the hResume microformat.
4. hCalendar plugin:
o uPress WordPress Plugin – Adds the appropriate form fields to your Write Post panel. Screencast guide for WP 2.0 available.
5. hCard plugin:
o WP Microformatted Blogroll – Creates a new page for your links, marked up in the hCard, XOXO and XFN microformats.
6. MicroID plugin:
o MicroID Plugin for WP – Automatically attaches a MicroID to your blog, each post, as well as each comment. More information on this microformat is available.
7. XFN-related plugin:
o Happy Pals – This isn’t exactly a plugin for the XFN microformat itself, but it does automatically apply CSS classes to any rel attached links (e.g. rel=”friend”), so you can apply custom styles denoting the various relationships in your links.
* Besides plugins, there are custom WP themes with support for the hAtom microformat. A few examples are as follows:
1. Sandbox Theme
2. Strangelove (Modified Kubrick) Theme

You may also be interested in more information regarding hAtom support for WordPress themes.

Another tool for microformating is geotagging- where posts are linked to geographic coordinates. We used the geopress plugin for a real estate site in Dayton.

Categories: Build a better site, Content Management, Future of the web, Internet mastery, Search Optimization, Tagging, Word Press Plugins, WordPress

Pingomatic isn’t the only pinging service

The beauty of WordPress is that it automatically tells Google (and a bunch of other sites) to look at your post- every time you post. But, there are a lot of other ping services as you can see in this post:

SEOposition.com Blog » List of Pinging Services for your Blog

Ping services simply let other sites know when your site has updated. By allowing XML-RPC or (pings) as they are more commonly called, sites will know almost instantaneously when you update new blog posts or content. In turn, they will update their indices accordingly.These notifications, or pings, are valuable in many ways although I think you can also “over submit” if you’re not careful. It really depends if the site’s using the ping have URLs that are indexed in search engines. Most are dynamic search pages only, so they are fine.

Here’s a list of pinging services you can use with your blog…

http://rpc.pingomatic.com/

http://api.feedster.com/ping

http://api.my.yahoo.com/RPC2

http://api.my.yahoo.com/rss/ping

http://bblog.com/ping.php

http://bitacoras.net/ping/

http://blog.goo.ne.jp/XMLRPC

http://blogdb.jp/xmlrpc

http://blogmatcher.com/u.php

http://bulkfeeds.net/rpc

http://coreblog.org/ping/

http://mod-pubsub.org/kn_apps/blogchatt

http://ping.bitacoras.com

http://ping.blo.gs/

http://ping.bloggers.jp/rpc/

http://ping.cocolog-nifty.com/xmlrpc

http://ping.feedburner.com

http://ping.rootblog.com/rpc.php

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogs.se/

http://rcs.datashed.net/RPC2

http://rcs.datashed.net/RPC2 euro.weblogs.com

http://rpc.blogrolling.com/pinger/

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://thingamablog.sourceforge.net/ping.php

http://topicexchange.com/RPC2

http://www.a2b.cc/setloc/bp.a2b

http://www.bitacoles.net/ping.php

http://www.blogdigger.com/RPC2

http://www.blogpeople.net/servlet/weblogUpdates

http://www.blogroots.com/tb_populi.blog?id=1

http://www.blogshares.com/rpc.php

http://www.blogsnow.com/ping

http://www.blogstreet.com/xrbin/xmlrpc.cgi

http://www.catapings.com/ping.php

http://www.lasermemory.com/lsrpc/

http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php

http://www.newsisfree.com/xmlrpctest.php

http://www.popdex.com/addsite.php

http://www.snipsnap.org/RPC2

http://www.weblogues.com/RPC/

http://xmlrpc.blogg.de/

http://xping.pubsub.com/ping/

Categories: Build a better site, Internet mastery, Search Optimization, Tagging, Traffic building tips, WordPress