Websitetology

I’m not going to tell you how- I’ll let AJ do it for me.

Want to link your Twitter account to Facebook so that your status updates sync? Easy, here’s how:

via How to link Twitter to Facebook – A Twitter Tutorial | AJ Vaynerchuk.

Twitter to Facebook is essentially RSS for the masses. People who won’t subscribe to your WordPress site- will read your feed in Facebook- so you can link you blog- or tweet about each new post- and have your tweets update Facebook.

Seems convoluted, but I get a 20 person bump to my site by hitting my 500+ Facebook friends about updates to my site.

If you haven’t discovered the Press This (formerly known as Press It) posting shortcut for Wordpress yet, now is the time to do it. WordPress 2.7 has moved the bookmark from the Write Post page- to the Tools menu- where it should have been all along.

Here is the official description.

Press This

Press This is a bookmarklet: a little app that runs in your browser and lets you grab bits of the web.

Use Press This to clip text, images and videos from any web page. Then edit and add more straight from Press This before you save or publish it in a post on your blog.

Drag-and-drop the following link to your bookmarks bar or right click it and add it to your favorites for a posting shortcut.

The key to using PressThis is to make sure you have isolated an article to a single URL- and then highlight the text you want to discuss- hit your Press This bookmark that you’ve saved in your Firefox Bookmarks toolbar- and the text you highlighted will be put in a floating window- complete with a link back to the source. Blockquote what you Pressed- and write an open and close- and Voila! Instant high value content with less effort.

Chris Pearson is one of the premier WordPress developers. He understands WordPress as well as anyone- and he has a post on his site that everyone should read, here is an excerpt:

categories are a powerful tool that bloggers can use to exercise precise control over content in a dynamic environment.

Unfortunately, the true power of categorized content has been masked by the one size fits all implementation you see everywhere on the Web—the proverbial long, ugly list of category links now appearing on a blog near you.

As luck would have it, that awful category list also turns out to be a very poor presentational strategy for your site… But why?

Why Your Category List Isn’t Doing You Any Favors

By giving users a list of categories to browse on your site, you are creating a psychological conundrum that usually leaves them with a severe case of analysis paralysis. This is a condition where users, when presented with too many options, end up selecting nothing at all.

Being presented with more choices, even good ones, can hinder effective action. In one study, doctors couldn’t make a decision when a second promising drug showed up.

— Fast Company, November 2007

Counter-intuitive? Maybe. Human nature? Absolutely.

Whether you’re selling products, writing copy, or designing interfaces, you can benefit from playing into basic human psychology. And interestingly, with Website categories, accommodating natural human behavior also turns out to be an excellent SEO strategy

Automated SEO and Content Management with Categories

At first glance, it seems convenient that WordPress automatically creates category pages, tag pages, and just about every other type of page you can imagine1. Dig a little deeper, though, and you’ll find that this form of page bloat is a remarkably poor site-building practice—it’s a condition that should be avoided whenever possible.

As far as blogs are concerned, categories are the single biggest contributor to both page bloat and link dilution, two of the most abominable SEO sins. Ironically, when used properly, these same categories hold the key to efficient, automated site optimization and content management…

The difference, of course, is all in how you use them. Armed with a bit of knowledge and a few lines of code, you’ll be able to use categories to:

display content however you like, wherever you like

link directly to interior pages—not to interstitial “bloat” pages like monthly archives or category archives

provide your users with a smarter, more intuitive way to browse content that may be of interest to them… read the rest at:

What Every Blogger Needs to Know About Categories — Pearsonified.

I like to think of Categories as the table of contents to your site (in this metaphor- tags would be the index)- they are there to help a reader find what they are most interested in, and to group posts of a similar nature.

They are also a powerful tool to refresh old content in Google’s eyes- by collecting old posts with new posts Google sees the category as a new mix of keywords every time you add content to a category.

We can also use categories to present information in different places or in different ways if we want, but for the most part, they are a critical component of navigation. Read Chris’s whole post to learn more.

Some things in WordPress just slip past the experts-and having “blog archive” show up in our page titles was a bit embarrassing. See, it’s not an archive- it’s a post that has value (just because you use WordPress as your Content Management System, doesn’t make the site a blog).

We are showing up as number 1 in Google less than 24 hours after making a post about Firefox 3’s spellchecker not working in Wordpress as you type, and the words “blog archive” were showing up in our titles. So- to remove the “blog archive” I did what I recommend to all my students- I googled for answers:

eHowToGuru » How to remove “Blog Archive” from your Wordpress post title
The Title section in Header.php contains the codes which displays your Wordpress title. This is important because search engine listings will display your post title followed by a description of your post. I began to notice that all of my listings had the words Blog Archive in them which was unneccesary and caused part of the titles displayed to be cut off.

To remove the words Blog Archive, do this:

1. Log into your self hosted Wordpress blog and click Presentation
2. Click on Theme Editor
3. On the right handside of your browser window, select Header from the list of theme files
4. Look for this line of code just a few lines from the top.

<title><?php bloginfo(’name’); ?> <?php if ( is_single() ) { ?> » Blog Archive <?php } ?> <?php wp_title(); ?></title>
5. Remove this section
<?php if ( is_single() ) { ?> » Blog Archive <?php } ?>

The remaining portion should look like this:
<title><?php bloginfo(’name’); ?> <?php wp_title(); ?></title>
6. Click Update File to save the file.

To tell if you were successful, save a post. Then either look at the top of your browser window once you’ve isolated the post (clicked on it’s headline to only have it showing as a single post)- or try to bookmark it. The new page title should show up without >>blog archive>>

Note- this won’t change your search results or break incoming links- since those are to the URL, not to the title. It’ll just shorten your page titles and get right to the meat of your content.

Someone said on the hackers forum: “The analogy I use is that Categories are like a book’s table of contents, and Tags like its index.”

However, be aware that categories that are actual search terms are very strong Google magnets.

So, instead of using a category “lines we carry” think about “High Performance Motorcycles in Dayton OH”  and then use tags to highlight the brands and product names.

Tags are ways to identify the keywords or concepts in each post- categories group the posts in ways that make sense for others. Lately, Google has started dinging sites for putting a single post in more than three categories (which is too bad)- so think carefully about your choice of categories.

It’s nice when the New York Times writes about blog superstars like Mark Cuban- who gets thousands of comments on a post, but, what about the rest of us?

Everyone knows something about something- at least that’s the premise of Wikipedia. But, when it comes to getting that Google love, the Times has a few good tips:

So You Want to Be a Blogging Star? – New York Times
More to the point, linking to other bloggers is the best way to get them to link to you. Links from other bloggers increase your readership two ways: they send readers directly from other sites, and they raise your ranking in search engine results. A blogger who posts about a hot topic like Eliot Spitzer’s secret life, but has no inbound links, will lose out to one who already has dozens of inbound links from other sites.

Plug yourself. That’s what all the name-brand bloggers do. It’s not bad form to send a short note to a prominent blogger drawing his or her attention to a really good blog you wrote. Some bloggers place links to their sites in comments they write on more established blogs. And some bloggers are on to the trick and refuse to allow it.

A more direct way to draw a crowd is to submit your blog posts to news aggregation sites like Digg, Fark and Boing Boing. Readers vote on how much they like the posts and new readers are drawn to the list of most popular posts. Granted, it helps if your blog post includes a home video of someone being attacked by a cat or really arrogant e-mail messages from a hedge-fund manager. Those get passed around virally in an instant.

You have to think about what you write, how useful it will be to your audience, and how to get connected with other sites. Finding your community and your voice can take a while, but once it’s there- lookout.

Of course, if you take the websitetology seminar, you’ll know a lot more about how all this works.

All of a sudden, you see your post and the previous posts all are in a different font, or your sidebar doesn’t appear in the right place. Did you just break Wordpress? Probably not.

What you most likely did was put code in your post that WordPress either doesn’t recognize or doesn’t like.  That’s because WordPress likes you to do the writing, and leave the formatting up to it. Here is some info on Validation from the WordPress Codex:

Validating a Website « WordPress Codex
Validation errors aren’t limited to your template files. They can also happen inside of a post. When you are writing a post and using HTML, WordPress might not recognize the HTML and convert it to a character entity, or you may have entered it wrong. If you have a page with a lot of HTML coding, validate it to make sure you have it all correct. And occasionally check random posts to make sure everything is still okay from time to time as part of your general housekeeping.

So, if you are trying to write about php code- WordPress will strip it out- thinking you are trying to run code where you shouldn’t. People who write about code, use a plugin to make code quotable.

The main problem is copying and pasting either from other sites, or from Microsoft Word. These pastes can contain all kinds of tags and formating that WordPress has no use for, or doesn’t understand, or conflicts with the Cascading Style Sheets (CSS) built into your theme.

If you look to the right of your ? (help) icon in the toolbar- you will see the “Advanced Toolbar” button that will give you access to a whole bunch of formatting (and unformatting options). It’s here where you can underline text, add colors, use different heading tags- or remove formatting or clean up messy code.

So, if you see something looking wonky on your wordpress site, try the eraser tool- and remove formatting, before the panic, and try reformatting using only the tools that WordPress offers. If you are still finding errors- look in code view- and see if there are more than a few things that say MsoNormal, or Table or div or span in your code. Most of those are indicative of formatting problems.

One of the things that shocks people in Dayton Ohio- is my willingness to let my competition come take the Websitetology seminar and learn our “trade secrets” to web optimization. I also share my ideas for making Dayton a better place on my personal website, www.esrati.com all without worrying about people stealing my ideas. In fact, if they steal them, all the better, although I’d like to be rewarded somehow for them. In todays “expert economy” that reward can be as simple as proper attribution, That’s what the Creative Commons license is all about.

My online “friend”- D’Arcy Norman writes an eloquent essay on why he uses the CC license- and it’s well worth reading in it’s entirety- but here is a brief excerpt:

on creative commons licensing – D’Arcy Norman dot net
I don’t publish things online for fame, nor fortune. I started doing this primarily as an outboard, searchable brain. Over time, the network effects kicked in, and I’ve kept doing it for the additional reasons of sharing thoughts, experiences, and information with the rest of the class. The conversations that take place across the various bits of the social web have become far more important to me than simply publishing content. In order to honour the spirit of the network, attribution for use of content is required – a simple hyperlink – which then teaches Google, Technorati, and the rest of The Machine about the semantic connection between pages (and people).

As always, his insight makes me think about things I may not have thought about in depth- and it’s made me want to share it with you. The CC license isn’t hard to add to your site, and the principle of it is good common sense and a stand for good karma. Both of which are a very good thing these days.